2W industry to grow by 8-9pc in 2014-15: ICRA
Date: 10 Oct 2014
Leading credit rating agency ICRA expects the domestic 2
wheeler industry volumes to grow by around 8-9pc in 2014-15 as 2W volumes in
the short term are expected to continue to draw support from replacement
demand. Over the medium term, the 2W industry is expected to report a volume
CAGR of 8-9pc to reach a size of 22-23 million units (domestic +exports) by 2016-17.
In the 5 months of 2014-15, the 2W industry has recorded a
strong growth with sales volumes expanding by a 14.8pc YoY, the fastest pace of
growth since 2010-11. While strong demand for scooters (contributed 27pc to
domestic 2W industry sales volumes in 5 months 2014-15) has been the primary
driving force behind overall 2W industry expansion in the last three years, the
motorcycle segment’s contribution to 2W industry growth too gained force in 5 months
2014-15 by virtue of greater replacement demand and new model launches by
various Original Equipment Manufacturers (OEMs).
According to Subrata
Ray, Sr Group Vice President, ICRA Limited, “The fast expansion of the scooter
segment’s pie has encouraged most OEMs to launch new models to capitalise on
the growing opportunity offered by this segment. In 2012-13, three new scooter
brands were launched in India, but the count of new brands introduced increased
to six in 2013-14; and in 5 months of 2014-15, already four new models have
been launched by various OEMs with more being in the pipeline”.
Compared to
motorcycles (targeted at males), the penetration of scooters (targeted at both
males and females) remains lower by a factor of 3-4 times which has been one of
the primary drivers of demand for scooters as positioning of this product
segment has become sharper. The increased supply push in the form of new
scooter launches should only add to the growth momentum”.
ICRA believe the
various structural positives associated with the domestic 2W industry including
favourable demographic profile, moderate 2W penetration levels (in relation to
several other emerging markets), under developed public transport system,
growing urbanization, strong replacement demand and moderate share of financed
purchases remain intact; as also the large opportunity available to grow
presence in overseas markets, mainly Africa and Latin America.